In a candid social media post that has sparked widespread conversation, Kenyan content creator and businessman Thee Pluto issued a stark warning to young men across the country. Identifying three major pitfalls, which he terms the “3 L’s,” Pluto argues that even the most intelligent individuals can be derailed by liquor, ladies, and leverage.
The viral Instagram video breaks down how each of these elements can systematically contribute to financial collapse and personal downfall.
The First L: Liquor – Where Opportunities Slip Away
Pluto began with the dangers of excessive drinking. He stressed that intoxication isn’t just a health risk—it’s a career and opportunity killer.
“When you take a lot of liquor, and you get too intoxicated, opportunities usually slip away from you,” he explained. “Even the smartest person knows this. Too much liquor leads to health problems, wastage of money, and other things.”
His message underscores a common but often ignored truth: moments of poor judgment under the influence can cost crucial professional connections, clear-headed decisions, and personal reliability.
The Second L: Ladies – The High Cost of Transactional Relationships
The second point addressed relationships, but with a specific caveat. Pluto clarified he was not criticizing healthy, supportive partnerships. Instead, he warned against high-maintenance, transactional romances where the primary dynamic revolves around financial sponsorship.
“When men begin sponsoring the lifestyles of multiple partners, romance becomes extremely expensive,” Pluto noted, highlighting how the pursuit of such arrangements can quickly drain resources and destabilize a man’s financial future.
The Third L: Leverage – A Double-Edged Sword
While the details of leverage were briefly touched upon in the initial announcement, Pluto’s overall “3 L’s” framework positions it as a critical risk. In financial terms, over-leveraging—taking on too much debt or risky investments—can lead to catastrophic loss, especially when combined with the other two pitfalls.
A Message Resonating with Many
Thee Pluto’s straightforward advice has struck a chord with many young Kenyans navigating economic pressures and social expectations. By packaging complex life risks into a memorable and relatable format, he has ignited a necessary debate about personal responsibility, financial literacy, and mindful living.
As the discussion continues online, one thing is clear: the “3 L’s” serve as a modern cautionary tale for anyone aiming to build a stable and prosperous future in today’s challenging landscape.
